i heart design

critical thoughts on graphic design

new kotex ads

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sorry for the long hiatus. Working on it! In the meantime… loving this ad by kotex. (vid1) The blue liquid thing is pretty funny. It’s an interesting direction too, considering their past ads with all the dots and the UK ad (vid2). While there is consistency in the lack of flowers and whatnot, those 2 campaigns still seem to contradict eachother… Because let’s be real here. It’s not a “monthly gift” from mother nature (Always) and it’s certainly not me and my beaver being best friends. Although that concept is pretty funny too… you could take that to so many nasty nasty places.

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Written by adelle

April 19, 2010 at 11:30 am

Posted in Uncategorized

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